Croatian association for sport management and Johan Cruyff Institute strengthen their partnership

The Croatian Association for Sport Management (HASM) has taken another important step in its international development by strengthening its cooperation with Johan Cruyff Institute in Barcelona, one of the world’s leading institutions dedicated to sport management education.

This milestone reflects a shared vision: to advance sport through education, innovation, and international collaboration while creating new opportunities for current and future sport leaders. By combining academic excellence with practical experience, both organizations are committed to contributing to the continued professionalization of sport management in Croatia and beyond.

For HASM, education has always been at the heart of its mission. The association believes that investing in knowledge is one of the most powerful ways to improve the quality of sports organizations, develop capable leaders, and create sustainable value for the entire sports sector. Through this partnership, Croatian sports professionals will gain greater access to international expertise, contemporary sport management practices, and a global network of professionals who share the same passion for sport.

As the sport industry continues to evolve, the need for well-educated and visionary leaders has never been greater. The partnership between HASM and Johan Cruyff Institute represents more than an institutional agreement; it is a long-term commitment to building stronger organizations, empowering people, and shaping the future of sport through knowledge.

Speaking about the renewed cooperation, HASM President Ivan Vranković emphasized its significance:

“The partnership between the Croatian Association for Sport Management and Johan Cruyff Institute represents a shared commitment to advancing sport through knowledge, innovation, and international collaboration. Together, we believe that education is one of the most powerful drivers of the evolution of sport and professional sport management. We collaborate with athletes, clubs, federations, institutions, and industry partners to advance sport through education and strengthen the entire sports ecosystem. This collaboration creates new opportunities to develop future leaders who will shape a more sustainable, innovative, and impactful future for sport in Croatia.”

This renewed collaboration marks another significant step in HASM’s strategic objective of positioning Croatia as an active contributor to the international sport management community. Together with Johan Cruyff Institute, HASM will continue developing initiatives that inspire excellence, foster innovation, and promote lifelong learning for everyone involved in sport.